Context
Liberty Perfume needed a full storefront refresh on Shopify: structure felt dated, product imagery and typography were inconsistent, and the path from discovery to cart did not match how shoppers actually move through fragrance categories.
What Monarc Made focused on
- Shopify + Liquid — theme architecture, sections, and templates that stay maintainable as the catalog grows.
- Site structure and IA — collections, featured products, and supporting pages wired for clarity and SEO-friendly URLs.
- Visual system and UX — imagery, spacing, and interaction patterns tuned for a cleaner first impression and fewer dead ends at checkout.
How it landed
The store ships as a cohesive Shopify surface: structure supports merchandising experiments, the visual system reads consistently across devices, and the implementation stays inside native Shopify patterns so day-to-day updates stay in the merchant workflow.