Real systems, real constraints.
Each entry names the client and describes what shipped: stack, scope, and qualitative outcomes—no fabricated percentages. Additional production contexts on the record include RealTruck · AbbVie · Avanade · Institute of Data.
Work entries use real client names and describe systems as delivered in production. Where agreements require it, commercial or internal detail stays summarized—without invented metrics or composite identities.
Recent work includes
- Multi-site WordPress migrations toward modern stacks.
- AWS hosting, deployment restructuring, and operational hardening.
- Frontend systems for large e-commerce and business platforms.
- Performance debugging and optimization under real traffic.
- AI integrations and internal workflow automation in production constraints.
- Embedded delivery with client teams—planning, review gates, releases, and cutover support.
All delivered in production environments.
- API designIntegrationsInventorySanMarOperations
BulkThreads — supplier inventory sync API
Built an API to sync inventory across SanMar and other supplier systems—real-time tracking across thousands of SKUs for better accuracy and less manual overhead in day-to-day operations.
BulkThreadsWholesale / apparel & promotional products20261 min readOutcomes- Single integration surface for SanMar and additional supplier feeds instead of ad-hoc scripts per vendor.
- Inventory state propagated in near real time across a large SKU catalog so merchandising and fulfillment see the same numbers.
- Reduced manual reconciliation and spreadsheet-driven updates as the default path for routine syncs.
- ShopifyLiquidE-commerceUX
Liberty Perfume — Shopify storefront redesign
Full Shopify redesign using Liquid—updated structure, visuals, and product presentation to improve usability and conversion.
Liberty PerfumeE-commerce / beauty & fragrance20261 min readOutcomes- Clearer storefront structure and navigation aligned with how customers browse fragrance and product lines.
- Updated visual system and imagery treatment for a more consistent, conversion-oriented presentation.
- Liquid-based templates and sections the merchant team can extend without breaking layout or checkout flows.
- ReactE-commerceProduct UIPerformance
RealTruck — frontend systems in large-scale e-commerce
Frontend systems and product configurator development inside a large-scale e-commerce environment—usability, performance, and integration with an existing production platform.
RealTruckE-commerce / automotive accessories20241 min readOutcomes- Configurator and product flows aligned with how customers actually build orders in production.
- Tighter integration with existing catalog and checkout systems instead of parallel one-offs.
- Ongoing attention to usability and performance within a high-change commerce codebase.
- HostingMigrationAWSDevOps
BTS1981 — migration and hosting for a business platform
Migration and hosting setup for a business-facing platform: clearer deployment path, more predictable infrastructure, and room for steady updates after go-live.
BTS1981Business platform / web20231 min readOutcomes- Stabilized deployment and hosting so updates were not ad-hoc or opaque to the team running the site.
- Clearer infrastructure picture—what runs where, and how to roll back when something misbehaves.
- Supported ongoing content and feature work without recurring fire drills.
- WordPressNext.jsPerformanceMigration planning
Shamrock Roofer — WordPress toward a modern frontend
Frontend restructuring and migration planning from a WordPress-heavy setup toward a modern stack, with attention to performance and editorial reality under real traffic.
Shamrock RooferLocal services / web20231 min readOutcomes- Reduced reliance on legacy WordPress patterns where they blocked performance and change.
- Clearer path toward a modern frontend without breaking what already served customers.
- Improved performance and stability under real traffic and content update cadence.
- WordPressFigmaContent architectureSEO
Jump Consulting — WordPress from Figma
End-to-end WordPress delivery for a content-driven business: Figma to implementation, information architecture, and a structure editors could grow without breaking layout or SEO.
Jump ConsultingConsulting / creator business20221 min readOutcomes- Scalable content and page types that matched how the business actually publishes.
- WordPress admin and theme structure aligned with the Figma intent—not a generic template dump.
- Clear information architecture so programs, offers, and long-form content stayed navigable as volume grew.
- WordPressSEOCreativeMarketing site
Mix N Morph Media — agency site and SEO-focused structure
Website development for a creative agency with emphasis on content clarity, page structure, and an SEO-friendly foundation the team could extend as campaigns changed.
Mix N Morph MediaCreative agency20221 min readOutcomes- Page and section structure built for services and case stories—not a single static brochure.
- SEO-oriented markup and IA so new work could surface without rebuilding the whole tree.
- A codebase and CMS setup the agency could operate day-to-day without external dependency for small changes.
Bring the constraint and the timeline.
If the shape of this work matches what you need shipped, start with stack, timeline, and what has to move—Monarc Made maps a first slice from there.